About


The vision to see the big picture.

EMC does everything you’d expect an advertising agency to do, and things you never imagined. We have the in-house resources to envision the big picture, design a strategic approach, create award-winning work, then measure its effectiveness.

Colleen Edwards founded EMC Creative (originally Edwards & McCaslin) in a bar on a cold and misty St. Patrick’s Day in 1980. (It’s a great story… ask her to tell it to you.) Since then, EMC has served the real estate industry through many economic cycles. She always challenges her team to dig deep, think big and give EMC clients the best meeting of their week.

Services

This is just a glimpse of the services we provide. If you need something you don’t see, ASK. Chances are good we have a tried-and-true solution.

Branding

  • Audience definition
  • Positioning
  • Messaging and vocabulary
  • Visual and verbal identity, including logo development
  • Graphic standards

Interactive

  • Digital strategy
  • Web design and programming
  • SEO
  • Content Management Systems
  • E-blasts and e-newsletters
  • Banner ads
  • Tracking and analytics
  • Online video

Marketing

  • Strategic and tactical plans
  • Multichannel advertising
  • Collateral
  • Broadcast
  • Business systems
  • Direct mail
  • Outdoor

Environmental Design

  • Wayfinding
  • On- and off-site signage systems
  • Information Center Design
  • Display Design

Colleen Edwards, Founder and CEO

  • 30 years in the field of marketing residential real estate
  • Firm’s lead strategic planner
  • Has led and directed EMC into is the most award-winning (more than 100 such honors) and successful (more than $5 billion in real estate sales) firm in the state
  • Inducted into the California Homebuilding Industry’s Hall of Fame in 2006, the first person in marketing to be so honored
  • Author from “Good Market Research to Great Marketing” (Homebuilder Press, 1999)
  • Host of The Real Story on KCBS, 2008-2010
  • Named one of Forbes Magazine’s “Most Powerful Women in Northern California”, 2011
  • Member of the Regional Board of Directors, Building Industry Association of Northern California, Founder of the Women’s Council (now Professional Women in Homebuilding), President of the Sales and Marketing Council, director of Built It Green