About
The vision to see the big picture.
EMC does everything you’d expect an advertising agency to do, and things you never imagined. We have the in-house resources to envision the big picture, design a strategic approach, create award-winning work, then measure its effectiveness.
Colleen Edwards founded EMC Creative (originally Edwards & McCaslin) in a bar on a cold and misty St. Patrick’s Day in 1980. (It’s a great story… ask her to tell it to you.) Since then, EMC has served the real estate industry through many economic cycles. She always challenges her team to dig deep, think big and give EMC clients the best meeting of their week.
Services
This is just a glimpse of the services we provide. If you need something you don’t see, ASK. Chances are good we have a tried-and-true solution.
Branding
- Audience definition
- Positioning
- Messaging and vocabulary
- Visual and verbal identity, including logo development
- Graphic standards
Interactive
- Digital strategy
- Web design and programming
- SEO
- Content Management Systems
- E-blasts and e-newsletters
- Banner ads
- Tracking and analytics
- Online video
Marketing
- Strategic and tactical plans
- Multichannel advertising
- Collateral
- Broadcast
- Business systems
- Direct mail
- Outdoor
Environmental Design
- Wayfinding
- On- and off-site signage systems
- Information Center Design
- Display Design