Urban Apartments
Revved up to out pace the competition.
When you’re dealing with one of the hottest rental markets in the nation, positioning, branding and differentiation are crucial. EMC combines market knowledge with generational insights to bring renters in and retain them through many lease cycles.
Client: UDR
Project: Channel Mission Bay
Location: San Francisco, California
Description: This 315-unit community helped to energize the Mission Bay neighborhood between UCSF and the ballpark. Tech-oriented renters responded well to the gritty-chic look and the bold, straightforward messaging.
Client: Emerald Fund
Project: Rincon Green
Location: San Francisco, California
Description: Located on Rincon Hill, Rincon Green was at the vanguard of a flurry of new buildings in the neighborhood. This building’s green design provided an excellent point of difference during faster-than-anticipated lease-up efforts.