Apartment Renovations
Repositioning, rebranding and re-energizing outdated properties.
Just as the design of apartment complexes can become outdated, so can its name and brand identity. Through repositioning and branding, EMC has helped transform last-generation properties into some of the most sought-after addresses in their markets.
Client: Peak West/UDR
Project: 21 Chelsea
Location: New York, New York
Description: A boutique apartment building in Manhattan’s Chelsea neighborhood was updated with new finishes and amenities. The new brand identity and collateral reflect both the energy of Chelsea and the clean lines of the 1950’s architecture.
Client: Peak West/UDR
Project: View 34
Location: New York, New York
Description: The location along the East River lost its cache after Hurricane Katrina. Formerly called Rivergate, the building was flooded during the storm, which accelerated a remodel. Focus was shifted away from the river and back toward some truly jaw-dropping views of the NYC skyline.
Client: Peak West/UDR
Project: The Westerly
Location: Marina del Rey, California
Description: This 1970’s apartment community was renovated, repositioned and rebranded into one of the best-performing properties in UDR’s portfolio. The look reflects the sophistication of Santa Monica, an aspirational address for our renters.