New Home Neighborhoods
Building brands that are memorable, consistent and on-target.
Whether we’re marketing an infill community of townhomes or a collection of estate-style homes surrounded by vineyards, success starts at the same place: a clear understanding of the buyer mindset. The EMC approach to marketing new home neighborhoods has resulted in hundreds of awards and more than $2 billion in sales over the last 30 years.
Client: Classic Communities
Project: Station 361
Location: Mountain View, California
Description: This infill cute-as-a-button neighborhood of single-family and townhomes is located just across the street from the Mountain View Caltrain station. Need we say more?
Client: Lafferty Communities
Project: Copper Wood at the Grove
Location: Livermore, California
Description: How to attract buyers with a tech sensibility to the traditional hometown of Livermore? Provide homes that are flexible to the max. EMC created a brand image that is elegant, artful and consistent with the corporate brand.