Retail
Transforming shopping into an experience.
The place between work and home is likely to be some form of retail. Through its experience with mixed-use communities, EMC is able to look beyond what consumers need to what they desire. We can make a retail experience more memorable and satisfying—enticing consumers to spend time (and money).
Client: Catellus
Project: Aldrich Street
Location: Austin, Texas
Description: As the “town center” of the Mueller master-planned community, Aldrich Street is carefully programmed to keep visitors engaged. A children’s museum, fine dining, a hotel, a cinema and a popular park are all connected to the retail district with the intent that one activity will lead to the next.